21 Social Media Monitoring Tools

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In: Social Media

23 May 2012

Social media marketing success largely depends upon 3 key factors – Planning, Managing and Monitoring. Planning a social media campaign varies from business to business. But almost all of them, irrespective of the nature of the campaign, require careful management and monitoring to ensure optimal engagement and results. A large number of marketers use social media monitoring tools to analyze their marketing performance, engage their customers and to get deeper insight on where they stand on social channels.

Following are some proven tools used by social media marketers: –

1. Hootsuite – Widely used by businesses and organizations, Hootsuite collects one of the largest users on the web. It integrates top social channels including facebook, twitter, linkedin and Google+ allowing you to manage measure and monitor all social activities from one dashboard.

2.TweetDeck – TweetDeck is an app that helps you organize multiple Twitter and Facebook accounts. You can track conversation, customize layouts; join a conversation of your choice and stay updated with its insights.

 3. PageLever – A Facebook business page owner needs much more than the insights. PageLever adds more analytics features such as measuring engagement from high value fans, helping you drive more traffic, attract more fans and improve visibility.

4. uberVU – This tool covers entire social media marketing requirements: Monitoring, Analytics & Reporting, Engagement and Workflow. You can also monitor your competitors’ mentions, brand analysis and in-depth analytics and reporting from one dashboard.

5. Tweetspinner – Produced by Fox and Geese LLC, Tweetspinner is a popular twitter automation suite to spin and schedule tweets. Other features include auto-manage followers, reporting and accessing account history files.

6. Sprout Social – A social media management tool to promote your business & brands that integrates with facebook, twitter, linkedin, and other networks. Other key features include competitive insights, contact management, lead generation reporting and analytics.

7. Sysomos – Sysomos gives you unlimited access to all social media live conversations. You can use this tool for contextual text analytics, data mining, gender & age identity, conversation analysis and more.

8. EdgeRank Checker – An algorithmic tool that ranks live news feed connected to a user. EdgeRank understands the important status updates, comments, shares, likes and ranks it according to its importance.

9. Involver – Involver is a Facebook preferred social engagement optimization tool that helps you to manage social media activities from one dashboard.

10. Simply Measured – This tool is much more than a social analytics with online access. You can create custom social media marketing reports in excel sheet with its advanced data measurement system.

11. SpredFast – With one tool you can manage all major social networks including twitter, Facebook, LinkedIn, blogs and YouTube by multiple teams from different locations.

12. Gremln – GermIn is more like HootSuite with some advance features. You can access 5 different social media accounts across the major social networks.

13. Tweepi – Tweepi is twitter support tool to manage and sort followers/followings, quickly follow and unfollow users

14. Alerti – A social monitoring and engagement tool that will keep you updated about what’s being said about you, your business or brands. It’s a search engine enabled tool that scans the information from social networks, blogs, press releases, videos and much more.

15. CoTweet – Helps you to handle one or more twitter accounts, track & analyze conversations at the same time.

16. Shoutlet – Shoulet is a social campaign tool that comes with some powerful features such as Social Switchboard, Social Canvas, web apps & contents, social profiles, analytics, and social enterprise; a complete solution for your social media marketing activities.

17. Radian6 – Radian6 monitors social media presence and lets you analyze your brand, industry and competitors.

18. Vitrue – It helps you communicate with your fans, spread your status updates across twitter, facebook and youtube. A mobile application enabled tool, Virtue allows you to monitor and manage social media activities from different locations.

19. Wildfire – A powerful tool to monitor and engage your audience of top 4 social networks. WildFire can help you build and engage with your audience, track & analyze campaigns with powerful analytics and also customize your branding.

20. Engage121 – Engage 121 is a social and easy-to-use tool for social media engagement and monitoring. Integrated with all major social platforms to build and measure your social media presence.

21. Social Miner – Cisco Social Miner is a unique social media customer care solution that communicates with your prospect customers across social channels. It responds to real time queries, works on your behalf to develop and monitor your social presence.