9 Social Media Strategies for Small Business

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In: Social Media

9 May 2012

Over the past few years, Social Media has emerged as a powerful tool that can hold your business’s success or failure in a period of time. Recently, SocialTimes reported that almost all Fortune 500 companies experienced explosive business growth due to their social presence and engaging with customers. The benefits of using social media increase manifold for small and medium sized businesses; they find it easy-to-use and inexpensive way to connect with their local customers.

However, it’s pointless to say that you don’t need strategies for your social media marketing campaigns and jump over the horse even before learning how to ride it.

Every business needs different sets of marketing strategies, efforts and timeframe depending upon the niche. Still some points remain almost similar for all types of businesses.

1. Research – Do some research on top social channels such as Facebook, Linkedin, Twitter and find out how your competitors are doing? Who are they targeting? How long are they working on their campaign? And so on; that will help you execute your social media marketing more effectively.

2. Analysis – Your analysis should be based on above questions and your marketing requirements. It should include your business social presence, target market, target audience, online objective, available resource, website social features and current progress.

3. Planning – Outline a social media plan which is easily manageable with available resources. Make social media friendly website, start a blog and add social share features. Create or optimize your current accounts on social networking sites such as Facebook, Twitter, Linkedin and community sites such as Youtube, Flickr. Use social integration accounts such as TweetDeck, HootSuite to control all accounts and save your time.

4. Customer Relation – Social Media gives you an opportunity to interact with your customers directly and share information about the product & services you offer. LinkedIn, Twitter, Facebook, Pinterest, FourSquare are popular as well as common social networking sites thus your customers find it familiar and genuine.

5. Right Channels – Amongst too many social channels it’s unwise to target all of them.  Therefore you can target some of the top social media channels such as Linkedin, Twitter, Facebook and Youtube. These channels are very common and popular, used widely for both social and business purposes.

6. Be Careful – Social Media Marketing is all about promoting your products and services to attract your target audience. But it doesn’t mean you should only tweet or update on facebook page about your product/services or blog. Instead you should share your product related information, interact with your customers and engage them in conversation. For instance if you own a coffee shop; you should post a blog about coffee and its health benefits.

7. Keep a Track – Keeping a track on your social media campaign is another task that should be performed mainly after 3 months. Tracking your progress will help you measure overall campaign performance, visibility success, fans, followings, clicks, product/services popularity and conversation. It will also guide you to understand the current success and what areas to work on. You can try some good tools such as Social Bro, PageLever to measure your social presence.

8. Stay Connected – Social media success depends upon how regular you are on these channels. Being offline or not updating your profile for weeks may disinterest your current followers/fans. Daily tweets and business page updates keep you connected and even grow your network constantly. You can even use update scheduler such as Huite Suite if you are offline for more than a day.

9. Integrate with Other Marketing Activities Integrating your social media into other marketing activities brings instant success. Some of the best benefits include Improving Email Contacts, Referral Benefits, PR Advantage and SEO Success.