Advertising on Content Network has become more flexible, easy and convenient with Google Adwords’ Flexible Reach feature. It’s designed under Display Network tab to give you more control over display ads. The setting allows you to choose display network websites of your choice.   “Flexible Reach” setting enables you to manage display ads on both […]

Google introduced Adwords Campaign Bid Simulator that enables you to bid at campaign level. So far you have been able to simulate bid changes at keyword and ad group level. The Campaign Bid Simulator makes the task a lot easier as it allows you to make bid changes at campaign scale. What are the benefits? […]

Recent research report from Google explains the relationship between Organic and Paid search results. It shows how Pay Per Click advertising can increase your web traffic up to 50%. At the same time; even a top organic ranking website may experience a huge 89% drop in the clicks. Report states that organic search clicks dropped […]

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