Links are not dead: Matt Cutts

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10 Jul 2012

It’s been almost a hue and cry situation about links ever since the so called penguin update was released. A large number of webmasters believe that social signals are going to replace links and becoming favorable to Google Ranking Algorithms.

Some even state that no follow links are one of those signs of search engine algorithm changes. Social Media is already popular among users and has covered almost all types of businesses; so why not Search Engines?

But, the answer came from Matt Cutts, Google’s webspam team head. In a recent interview with Danny Sullivan he cleared all speculations by saying that social media signals are being important to search engines; but it’s too early to say that links are dead or have been replaced with social signals. This means that links are still one of the important factors in organic rankings.