Magento SEO Tips for Beginners

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In: eCommerce

1 Jun 2012

Magento is a giant eCommerce platform serving thousands of products worldwide. Being an open source, feature-rich-platform Magento offers flexible, user-friendly search engine optimization (SEO) functionality. Following some basic tips can help you optimize your online store for better search positioning.

Header
Optimizing your Magento store header can boost your website’s search popularity as well as search engine ranking.

• Use the best keywords in Meta elements including title, description and keywords in each page.
• Create unique and specific Title, Description
• Do not use default title, title suffix, default description and Default Keywords
To change this simply Go to Configuration > Design > HTML Head

 

Category
You should disable category name to path url; as it disables duplicate content issue.

To do that, go to System > Configuration > Catalog > Search Engine Optimization and change “Use categories path for product URL’s” to no

Create unique meta Title, Description and use product Keywords to your product category.
To do that go to Catalog > Manage Categories > Chose Category > General Information

 

Products
It’s also important to create Meta elements for each product under categories. Make sure to add product name and category keywords in the product title and description.

To do that, go to Catalog > Manage Categories > Chose Category > Choose Products

The optimization tips above work well for almost all magento stores. However it’s also important to consult with your developer before making these changes on your own.