Top 25 SEO Basics: Tips & Tricks

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In: SEO

13 Apr 2012

seo basics

Every day, we find different opinions about Search Engine Optimization best practices, better SEO strategies, how to optimize a website etc. Over the past few years, almost all major search engines have been changing their algorithms to perform better SERPs. After Google Panda 3.4 update; SEO has become more specific towards website’s brand recognition, authority, trust, quality and unique content.

However, there are a few SEO Basics that will remain as basic and crucial as they were several years back. I have picked up some 25 important points you should never overlook while considering over various aspects of search engine optimization.

1. Host Location – Your host should be located in the country of your target audience. In fact some host providers give you the choice to choose your host datacenters from different countries..

2. Domain Type – Specific domain extension is required If your target audience are in a specific country e.g. .co.in (India) .co.uk (United Kingdom)

3. Domain Name – Google SEO Basics guideline clearly states that your domain should contain the targeted keywords. It adds the value to a website and Google finds it more relevant over non-keyword specific domain. e.g. keyword.com works better than name.com

4. Domain Age – “Old is Gold” So when you plan to start a website try to buy an old domain. Statistics show that Google trusts relatively older domain than a new one.

5. Start Slowly – If you are planning to launch a new website with a new domain; start with some basics and slow process. Too much SEO and Link building may result your website into spammy category.

6. Site Structure – Creating search friendly website is one of the main SEO basics aspects. A good site structure is user-friendly but also robot-friendly that performs better while indexing. Instead of designing in bulk work on one page at a time and execute high quality page structure that adds value to a website.

7. URL Structure – According to Google Webmaster guideline a url should be constructed logically considering the words related to the content. e.g. http://www.site.com/online-marketing-company.html works better than http://www.site.com/onlinemarketingcompany.html

8. Keyword Research – In other words it’s a market research work performed to assess the keyword demand on the web. Keyword Research is a process to choose a series of keywords to optimize a website for better SEO performance. Some good keyword research tools e.g. Google Keyword tool, word tracker

9. Use Free SEO Tool – Using SEO tools accelerate your website’s SEO and site performance on the web. These free tools can help you save your time and enhance your online presence. Top SEO tools e.g. Google Analytics, Screaming Frog SEO Spider, SEOMoz

10. Competitor Analysis – Competitor analysis is an important aspect of Search Engine Optimization. Prior to starting a website you should perform a complete analysis such as your competitor websites, their traffic sources, global rank, social presence etc. It will help you draw your marketing plan strategically.

11. Content – After Google Panda update content has become more powerful than link building. Genuine and original content not only makes your website reliable to search engine spiders but also attracts visitors/customers to visit your website.

12. Title and Meta Tags – Title and Meta Tags include important keywords of a webpage are included in the header code of your website. A unique Title and Meta Description and proper Meta Keyword tag works wonder in search engine positioning.

13. Headings and Subheadings – Proper Headings and Subheadings plays important role in SERPs as they contain higher priority to search engines. H1, H2, H3 usually consist of main keyword of a webpage.

14. Indexing – Indexing is a time taking process so if you have created a new website/webpage; you will have to wait until Google visits it. Few stapes can get your website indexed faster e.g. Hyperlink from existing page, Link from a new blog, Backlinks from authority websites

15. Sitemap – Creating user and xml-sitemap improves the website’s performance. A user sitemap makes a website user-friendly while xml sitemap helps search engine robots to crawl it properly.

16. Keyword Use in File Name – Your directory folder should contain name; it’s another added SEO advantage to your website. So instead of creating www.site.com/file1 your should create www.site.com/filename

17. Alt & Title Attribute – Alternative or “Alt” tag is created for screen readers and search engine to describe an image. Adding Alt tags optimize your website’s images and help them appear in image search.

18. Internal Link – Proper internal linking help search engines spider your website properly, builds relevancy and improves Page Rank

19. Link Building – There are some common ways of link building for almost all kind of websites. Some high value link building strategies include blogging, RSS Feed Creation, profile links, link to us html snippets, directory submissions etc.

20. Bookmaking – Category oriented Social Bookmarking is an effective way to promote your website. These websites have frequent number of visitors and if they vote to your story it will give link value to your website. Top bookmaking sites Delicious, Digg, Stumble Upon

21. Forum Posting – Forum posting is an effective technique to gather some valuable links. You can post links in signatures; senior members are allowed to post link in the discussion board.

22. PR Activities – News and Updates are always center of attention and people find it more reliable. Publishing your site news on media and some selective PR distributor sites is a great way to optimize your website and bring awareness at the same time.

23. Article Marketing – Article Marketing is a great way to attract reader & potential customers. A well written article about your products and services can also optimize your website. Most of the article site allows you to write Author Profile and source; allowing you to put a direct link to your website.

24. Social Media Marketing – Impact of social media marketing is so powerful that all major and mid-sized business have their in-house team of social media experts working on different channels. Facebook, Twitter and Linkedin are top social networking sites.

25. Blog Creation – People are keen on information and nothing is better source than a well written blog. You can explore new ideas, information and updates of what’s happening in and around your business niche.